Congratulations! Your MVP has gained some early adopters! Now, it's time to scale your product to a wider market. As a founder, you’re likely spending more time on other parts of the business and can't focus as much on the product roadmap. To avoid the common pitfall of failing to scale effectively, it’s crucial to let a product management expert take over.

Early-stage startups, such as software as a service (SaaS) companies, often have a winning product idea that they need to quickly bring to life without breaking the bank. The best way for startups to proceed is to start producing a Minimal Viable Product (MVP).

When building the requirements for your MVP, don't think about all the bells and whistles akin to a luxury vehicle like a Lexus or Tesla; instead, think about your product as the basic form of transportation like a skateboard or scooter. Your target market can make do with riding a skateboard initially. And, for you, obtaining skateboard funding is more feasible than funding a Lexus — it’s the frugal path. Be sure to find a product expert experienced with building strong MVPs with smaller budgets.

It was trendy a few years ago to ask in an interview “If you were a superhero, what would your superpower be?” I wanted to answer “the ability to fly” because that sounds fun and useful for a superhero, but I knew that the purpose of the question was to identify one’s greatest strength. 

Securing funding is just the beginning of your entrepreneurial journey. By following these six critical steps for your product, you can maximize your chances of turning your business idea into a thriving venture. Take action now to set your milestones for success and bring your vision to life!

We're thrilled to announce a new addition to our Bay Area strategic marketing agency, OakBloom Marketing! Marcia Otto joins us as our Fractional Product Leader, bringing over 20 years of invaluable experience in enterprise SaaS software.